Content and Copy
Good writing that engages, persuades and captivates the reader is about more than just spelling and grammar. Writing well requires a whole host of skills and knowledge that may seem to have nothing to do with writing at all. But, woe be to the freelancer or online copywriter who neglects the fundamentals of persuasive writing (unless of course you’ve somehow landed yourself a gig writing term papers or scholarly articles).
In the list below you’ll find a number of books we have personally read and reviewed and have found to be great resources for honing the craft. If you like what you see you can hel support our work by purchasing directly from the link below. So, what are you waiting for? Get to reading and become the writer you’ve always wanted to be today!
FACT: Your brain is being controlled-and you don’t even know it. Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?
The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.
Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.
This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
Learn the ins and outs of the major social media platforms, including major sites such as Facebook, YouTube, Google+, Twitter, LinkedIn, Pinterest, Instagram, Reddit, Scribd, Slideshare, and Academia.edu. Learn how to establish a social media strategy in line with your goals, and how to market your content based on your product, service, or credentials.
Learn how to integrate your social media accounts, embed content into profiles, build out your YouTube channel, maximize your Pinterest boards, use Facebook Graph Search, insert social plugins to your blog, and interact within groups to build dynamic connections.
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.