Content and Copy
You may have noticed that there have been no posts since the 6th of August and there is a pretty good reason for that: I went away on vacation. Unfortunately, despite my best efforts, I was unable to come up with 19 worthwhile posts for the duration of my vacation so, rather spam your inboxes I just decided to let it be. Nonetheless, everybody needs a break and my vacation to Panama and Costa Rica was exactly what I needed to reinvigorate and re-energize and, while I was away, Pinterest went ahead and added a new messaging feature which looks to be a promising development for content professionals and marketers alike.
There is a lot of talk going on in the SMM world right with tons of hyperbolic exclamations about how Pinterest messaging is going to revolutionize the way social media is used and will propel Pinterest far beyond all other platforms. I, for one, intend to reserve judgement on this as it is so new but the feature does seem to offer a new way to communicate about specific boards and pins. But, and this is key, Pinterest messaging is not designed to serve as a stand alone messaging service as Facebook and Google Plus (amongst others) would like to be.
In fact, Michael Yamartino, the product manager at Pinters has stated that “We’re not a communications service. We’re not trying to be the place to say ‘What’s up?’ or ‘When are you coming home?’” The difference-by-design between Pinterest and other social media messaging is visually clear as well: once users choose to Send a Pin, they are shown a list of contacts. When the Pin gets sent, the conversation appears in the lower left-hand corner of the browser or app.
Not too sure yet. Clearly, the messaging feature is going to be a boon for Pinterest itself. More engaged users mean better results for the service but it may take some time for marketers to figure out how to best make use of the feature. So, although the jury’s still out I think it’s clear we have one more thing to keep track of.