Content and Copy
I just read a great article (or was it a blog post) by Neil Patel about his pet peeves with most blogs. As usual, his analysis and insight are incisive (and funny) so I invite you to check it out but there were three things which seemed truly relevant to me in my role as the primary blogger for my day job at Rvinyl. Since I know the suspense is killing you I’ll cut to the chase and give you a nice, SEO-friendly bullet point list of the three no-no’s every blogger should avoid:
• Failing to regularly update your blog.
• You don’t put a time stamp on your posts (you’re not sneaky, we see you).
• Your blog is as exciting as a bowl of plain oatmeal.
Yes, there are many other things you should avoid when blogging or contemplating starting a blog but the three listed above (for you current and lapsed Catholics) should be consider cardinal sins of blogging. So, without further ado, let’s get right to it.
This is a problem for all of us, but is a pandemic in the corporate blogosphere. In the case of corporate blogs this is an especially deadly sin because your blog is out there on the interwebs serving as your brand ambassador to potential clients and other businesses you might some day like to work with. I know that when I visit a company’s blog that was last updated mid-2000 I wonder if they’re still in business at all. Think about it: if the last update on a company’s blog was more than a year ago would you actually try contacting them through it?
This is kind of a corollary to No-No Number 1 and it’s really the result of the same kind of laziness although in a sneakier way. When bloggers get lazy or simply don’t buy into the idea that blogging has value (which begs the question of why they are blogging in the first place) the easiest way for them to pull the wool over a visitor’s eyes might seem to be to simply remove the time stamps. I assume that the thinking goes that if we don’t know when the last post was made we will assume it was yesterday or some such rubbish. But, let’s get this clear: everyone knows the time stamp trick so just don’t do it.
No-No Number 3: Your Blog Is More Boring than CSPAN
The internet is filled with trite and boring content and millions of electrons a day are sacrificed to describe the minutiae of HR departments’ internal affairs every day throughout the corporate blogging world. Please be a part of the solution and not the problem. Even if your product or service isn’t in the least bit glamorous or exciting don’t be afraid to use your imagination to come up with something. Surely there have been funny intra-office anecdotes or humorous situations that can serve as blog fodder. Oh, and lastly, don’t write as if you’re trying to reinvent the tax code. Do use the first person and address your readers in the second.
Have any more no-no’s to share? Send me an email or just reply to the post. Have a great Wednesday!