Et Scribis

Content and Copy

Blue Monday? Cheer Up, You Have More Readers Than You Know

Monday morning got you down? Are you feeling overwhelmed and a little bit hopeless about trying to come up with another great post that will only get shared with a few  dozen people? Well, I’ve just stumble onto some good news that I think you’ll be happy to hear.

As you may know, I spend a good part of every morning reviewing the latest in industry news (my inbox is crammed with newsletters, newsfeeds and white paper offers so there’s a lot to sort through every morning at 5am) and every once in awhile I find a gem. This morning I stumbled across a post on the Buffer Blog that should be  game changer for anyone struggling to create a presence for their brand. So, what is it?

Social media audience size

Your Audience is Four Times Larger than You Thought

In short, the post discusses a recent study conducted by Stanford University and Facebook which wanted to find out the difference between the perceived readership of a post shared on social media versus the actual views it received. The results of the study are both surprising and encouraging and show that your posts get viewed by nearly four times as many people as we think

Now I won’t get into the nitty-gritty because I’ve linked to both the post and the study itself but the results of the study mean we really need to re-assess how we think about the success of content we create. As the authors note, there is no good way to measure actual audience size at present so there’s not much point in obsessing over the numbers but what is does point to is that you need to adjust your mental game and not give in to hopelessness and despair.

The Takeaway

The one thing that I think all of us should takeaway from the study is that there is a much larger, silent and invisible majority who are out there lurking and reading our posts which means we simply need to learn the real meaning of persistence. By staying the course you’ve charted for your content and being true to your niche you are slowly building up your community of lurkers who may one day decide to respond to your call to action or share a post with friends.

The post on Buffer has a bunch more good and actionable tips for what to do with this information and I highly recommend you read it more than once. As for me, I’m just happy to share the goo news with all of you out there that I see and everyone else I don’t Happy Monday everyone!



About Michael Rickicki

I am a freelance writer, translator, social media manager and co-owner of a mid-sized automotive accessories manufacturer and retailer in Brooklyn.

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