Content and Copy
Chances are that if you’re reading this blog you’ve either been in the game for some time or are seriously considering starting a blog of your own. Regardless whether you intend to blog for purely personal reasons, as a complement to your overall marketing strategy or as your primary occupation it can be difficult to find suitable topics for posting day in and day out. But, let’s say that you’ve found your niche and have few problems coming up with post ideas for your blog.
In this case, you’ve been blogging along dutifully but you’re failing to attract the readership you have been hoping and need if you hope to make a business out of it. So, what can a blogger do when no one seems to be paying much attention to her posts? In reality there is simply no end to the strategies you can use to up engagement and traffic which is a good thing because it means that there’s always one more option.
But today’s post isn’t about any of the myriad strategies you can use to share your blog once you’ve published your latest post. No. The gist of today’s post is that we need to bring ourselves back to basics and take a hard look at what we’re writing about (once we’ve chosen our niche) in the first place. So, let’s get right to the point and help you identify the one thing that can make or break any blog: finding topics that people actually want read.
Although there are other free tools out there, I want to share with you guys the best one I’ve come across yet: Quicksprout. It really gets you the data you need without a lot of fuss and is easy to use. The only thing you really need to know (and which you absolutely MUST know if you want to succeed) is which site or sites are the heavy-hitters in your niche. In my case, I chose problogger.net as a benchmark site. Once you enter the site and hit submit you want to select the Social Media Shares Tab (the one in the middle) and scroll down to the Page Level Results.
Once there take a look at the numbers. You can and should sort from highest to lowest shares in order to see which pages and posts have gotten the most social traction. When you do you can expect to see something like the following:
Simply choose one of the best performing posts and then go and read it (the really awesome thing about this is that you can download a copy of the report as an Excel file or PDF). Now copying’s a no-no and bad form but you can learn loads about what people in your niche actually want to read and think is shareworthy all for free.
In my case I chose http://www.problogger.net/archives/2013/03/20/7-simple-steps-to-writing-great-how-to-content-on-your-blog/ as my post inspiration. Having read the post I could easily go on and write mine own with a title of “5 Easy Tips for Writing ‘How-To‘ Posts” and I would expect to get much of the same kind of interest that was generated by the original.
One final word of advice is that you should choose posts based not just on their number of shares but on the number of shares on the social media network where you have the most followers. Twitter is different from Facebook and both differ again from Google+ so certain topics may perform better on one than another.
I hope you found today’s post informative and helpful. If not, let me know and if you did hit me up with a digital high-five in the form of a comment or reply. Happy Saturday!