Et Scribis

Content and Copy

What’s the Best Time to Post?

If you’re like most of us, you probably haven’t given much thought to the time of day that you publish your posts (and if you do you’re way ahead of the curve and you have my respect and admiration). In fact, unless you’re a full time, professional blogger it’s pretty safe to assume that you write your posts before the kids wake up, during your break at work or late night when no one else is up and that once your post is ready you hit “Publish” and then move onto whatever’s next. But let me ask you this: How’s that working out for you?

A Visual Paradox

A Visual Paradox

The Paradox of Peak Time Posting

If you’re seeing dismal numbers of readers and next to no shares or new follows and you have done your level best to ensure that the content is quality you may need to consider your posting times. Now, before I drop the secret let me preface it with this caveat: there is no end to the number of differing opinions on the subject of posting times and most of the advice you’ll find on the interwebs is downright contradictory. In fact, many of these analysts and SEOs, such as well respected experts like Dan Zarrella, will tell you that the best time to post is not the best time to post! Paradoxical as it may seem he does have a point: peak post times may not be the best times for you to publish your blog post simply because it may get buried by the onrush of all of the other content flooding the web. Scared yet? Don’t be.

Obviously there are endless factors that one can consider when trying to market one’s content, wares or writing but if you’re consistently putting out content at 3am EST and not seeing any results you need to make a change. In short, the best time to publish your blog posts is generally going to be at 12pm EST (if you’re locaated in the Western Hemisphere). Why? Simply because it’s lunc on the East Coast and people are just opening their emails at work on the West Coast. You publish any earlier and your post is sure to be buried by three hours’ worth of new content. Make sense?

But, what about the caveat above? Clearly the idea that peak posting time may not be the best for you to publish your content merits a closer look bu until you have experimented with publishing at peak how can you make any meaningful adjustments? My advice: try posting at noon EST or a month, review your numbers and then see if it makes sense to switch it up and remember that you won’t get rich quick by blogging (and if you think you will you  may want to spend your time in Vegas instead).


About Michael Rickicki

I am a freelance writer, translator, social media manager and co-owner of a mid-sized automotive accessories manufacturer and retailer in Brooklyn.

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