Content and Copy
Believe it or not the font (or more accurately, typeface) you use in your email, website or blog post can mean the difference between gaining new followers, readers or customers and scaring them away. In the past, when desktops reigned supreme, you could get away with using unique and novelty typeface in your content creation but now that “the majority of all opens – 51 percent – happen on mobile,” according to Meghan Anderson of Hubspot your options have been drastically reduced.
Why does it matter that more people are now opening your emails or reading your blog on mobile devices? Simply put, your choice matters because there is no conventional way of reproducing typeface across the plethora of different devices. So, unless you choose a standard so-called web font and ensure that it is sized correctly (i.e., around 12 point or larger), your content is at risk of being transformed into tiny, unreadable text. Still, just following these vague guidelines won’t guarantee success. As always, you need to test your emails and content on the largest variety of devices possible.
At Rvinyl we try to test each email on everyone’s phone (luckily we have Android, iPhone and Windows phone users on staff) before we send so I would recommend you do the same by using friends and colleagues as guinea pigs. But, let’s back up a minute. Before you can even begin to test your content you need to know what a web font is. According to W3Schools.com web safe font families “should hold several font names as a “fallback” system, to ensure maximum compatibility between browsers/operating systems. If the browser does not support the first font, it tries the next font.” So, which fonts are considered web safe? The list below should provide a good starting place.
Obviously, the best way to overcome these obstacles is to use responsive design but, for most us, that is not yet an option due to the associated costs. The takeaway here is really that, after you’ve done your best to use the web safe fonts at larger sizes you need to test, test and then test again. Good luck out there and have a happy Saturday!