Content and Copy
It should be pretty obvious by now that having a presence on the major social networks is a must for any freelancer or entrepreneur and although there may be some debate about which networks are to be considered “major” Facebook is the undisputed king of them all. So, why is it that most of us still act as if Facebook is simply a passing fad that we can afford to ignore?
Surprisingly, it’s not just the little guys who do a lackluster job at content creation on their Facebook pages, many large corporations haven’t devoted the resources or invested the talent into creating pages that engage potential customers and create brand loyalty. What’s sad is that turning your Facebook brand page into a much more effective marketing tool don’t require millions of dollars and a team of dedicated social marketers. Just by following these six, simple guidelines you can improve the content on your page and increase your engagement which will almost certainly lead to landing more clients and better gigs.
1. Is your text too long? Like it or not, Facebook is not the place for mile high walls of text. Do some A-B testing of your own if you don’t believe me. Like to the same URL with one post using a large photo with one line of text and another a paragraph and see which gets seen by more people.
2. Is it provocative, entertaining, or surprising? If not ask yourself why anyone would want to see it let alone share it with friends?
3. Is the photo striking and high-quality? Don’t post garbage and make sure that the photo you post is visually appealing at least to yourself. You don’t have to be an artist or photographer, just use your common sense.
4. Is the logo visible? In today’s highly mobile world, users flick through their news feeds and content streams at the speed of light. Make sure that your images always have your logo in order to ensure that viewers will associate them with your brand.
5.Is this interesting in any way, to anyone? If you can’t honestly answer yes then you shouldn’t post it.
6. Are we asking too much of the person consuming the content? Is the post confusing, convoluted? Is there clear call to action?
By bringing your Facebook content strategy back to basics you can save yourself a lot of wasted time and energy while increasing your reach. So, do yourself a favor and run through this six factored checklist before you click that post button.