Content and Copy
Myths, like the one about unicorns and rainbows, are what desperate people turn to when they don’t understand something. Despite the fact that we are well over a decade into our love affair with social media, many businesses and freelancers are still unsure about how to approach it and the myths about its effective use abound. Its time to stop believing in flatulent, rainbow-making unicorns and chupacabras and to start using social media as a tool in your marketing repertoire and there are three myths in particular that you need to stop believing in today in order to reap the benefits.
True, you may not make a million dollars by bombarding a community of people with boring and irrelevant updates but, when used correctly, can bring great benefits. Because social media is meant to be used socially, if you’re not using it to interact with and engage your potential audience or customers then you’re doing it wrong. The fact that the only investment you need to make is your time, since social media is free to use, makes it an incredibly attractive option for marketers and entrepreneurs but you want to be sure that you’re not using the platform only to blast people with color-blind and ill-targeted tweets and updates.
The overuse of hashtags has to stop. When you pepper your posts,, tweets and updates with too many hashtags you not only annoy your possible audience but makes you look completely out of touch. Take the time to familiarize your with best practices and do a little bit of research on what hashtags are trening now by visitinga site like: http://www.hashtags.org/trending-on-twitter/
For far too long businesses have tried to cultivate a perception that they are large, faceless organizations dedicated to efficiency and service and immune to human foibles and idiosyncrasies. Although there was a time when this was a demanded by the publc times have changed and today’s consumers want brands and companies that they can interact with as easily as they do with their friends. The real key to success in today’s social media driven world is likability. If you can convince your prospects that you’re a human (or a business run by them at least) and you connect consistently with them on issues they care about (like music, niche memes, even cat videos) you stand a real chance of landing a hit when you do ask for a sale.