Content and Copy
If Reddit isn’t in your list of the top five most important social networks it’s time you made some room for it. Based around sharing content, Reddit has more than 113 million unique users per month but despite this the platform has seen very little incursion by content and ecommerce marketers. Immediately you should be thinking two things:
1. How can I get in on this opportunity?
2. Why haven’t more marketers already done so?
Probably the single, most difficult thing for anyone looking to share content on Reddit is the fact that the Redditors (community gatekeepers we used to call moderators on forums) and community members in general are on high-alert for market-y looking posts. In general, you can expect promotional and spammy posts to be downgraded and, worse-yet, actually incite the ire and rage of the very people you’re targeting. Reddit can teach every content marketer and creator a very important lesson and it is this: the social networks that you use to share your copy and content are made up of REAL people and if you fail to treat them with the care and respect they deserve all of your efforts will backfire. So, how can you share your message effectively without alienating the very people you would like to see it?
Because Reddit is built around shared content that is voted up or down by each user who sees it you, presenting something of real value is paramount. In order to make sure that your posts and submitted links have the best chance of being up-voted use be sure to follow these five tips before submitting:
1. Do Your Research. Be sure to take the time to find the most relevant subreddits (sub-categories) for your business or brand. Even if your niche does not have a large number of users it will stand a better chance of being up-voted if it is targeted,
2. Get to Know the Community. Don’t just dive in headfirst and start posting spammy links. Get to know the etiquette and ambience of the niche. Act like a human: would you ever walk into a party where you don’t know anyone and just start shouting out whatever thoughts came into your head? If the idea strikes you as absurd consider asking yourself why you think it’s okay to do so on a social network.
3. Honesty is the Best Policy. You can’t fake it on Reddit so come clean about who you are and why you’re posting. Doing so will give you the best chances of being respected and up-voted.
4. Be a Resource. Answering questions is an excellent way to build your rep on Reddit. You can take this to the next level by offering up a key person for an Ask Me Anything session
5. Jabs, Not Right Hooks. If you’ve read the latest Gary Vaynerchuk book (which I highly recommend and you can purchase here: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World) then you know that social media is more about preparing your prospects for the pitch than simply trying to land the knockout punch at every possible opportunity. Be a human and share something of value so the people you want to buy your product or service will actually start to like and then WANT to give you their money.
Ready to get started? If you need some help or simply don’t have the time to do it yourself drop us a line via email or via our contact form and we will come up with a social media engagement plan for your business or brand.