Content and Copy
If you’re in the business of sharing your content via the various social media networks you’ll no doubt be familiar with the vast differences in effectiveness and ease-of-use between Facebook (the still-reigning king of social), Twitter and Pinterest as compared to Google+. For the last three years since Google spawned its own eponymous social platform, freelancers, publishers and companies great and small have been trying to figure not just how to use it but why they should continue doing so. So, on the occasion of Google+’s third birthday, how does the health of the platform look and what is the prognosis going forward?
According to a recent article on Marketing Land, Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard, Google+ just doesn’t deliver on its promise to make sharing and social interaction fun, easy let alone effective. The numbers really do tell it all and Shareaholic‘s recent referral traffic comparison paints a pretty grim picture for Google+. Take a look:
SO what do the numbers above mean? Well, the numbers above compared referral traffic to the 300,000 websites in its network with Facebook referring 21.25% in the first quarter. By comparison, Google+ checked in with a meager 0.08%. Pinterest was at 7.1% and Twitter 1.14%. According to Shareaholic, Google+ referral traffic is growing, but very slowly.
ANy other platform or network would have ling ago been abandoned (think of MySpace for example) with such low numbers but the fact that + is a Google product is its one saving grace. Despite the fact that engagement and sharing are abysmal most of us in the world of digital content creation see it as a must have simply because we believe that, like a favorite pair of lucky socks or a rabbit’s foot, using Google+ will give us a leg up. Is it true? Probably not especially with the recent removal of profile photos and circles from search but it’s obvious that our love affair with Google+ has very little to do with the numbers and logic.