Three Questions Every Blogger Needs to Ask
Many of us begin blogging with a vague idea that we have something of value to share and just start blogging hoping that all of the pieces of the blogging puzzle will fall into place if we just keep at it. Unfortunately, the reality of blogging seems to be completely the opposite: blogs that do not clearly articulate their purpose and understand their audience are usually destined to end up in the dustbin of cyberspace, unread and unloved. Eventually even the most ardent and committed blogger will give up the ghost and move on when there is simply no engagement despite working hard to create great content on a consistent basis.
Why is this? What is the reson there are so many abandoned and half-formed blogs clogging the blogosphere? Clearly it is a question of defining one’s goals or the raison d’être of one’s blog in the first place. I’ve taken a cue here from Darren Rowse at ProBlogger who recently posted a great article on how to create a blog with lasting impact on its readers and I would recommend checking it out after you’ve read my take on it here. So, what are the three, crucial questions every blogger needs to ask themselves?
1. Who are your readers? If you do not know to whom you are writing how much of a chance do you think your blog stands of being read? Would you spend time discussing the merits f the phenomenological approach in continental philosophy after 1900 on a blog dedicated to import tuning? I suppose you could but do you think you’d get much interaction?
2. What do your readers want or need? If you don’t know what your audience wants it is pretty certain they won’t be sticking around for long. To create a blog that has a purpose it needs to address a desire or need in people’s lives (this is sales 101) otherwise it simply doesn’t matter how much content you produce because it will be of use to no one.
3. How will it change your reader? If your blog doesn’t leave an impact on people it won’t be a blog that people will keep coming back to again and again.
In the article on ProBlogger that I mentioned Rowse goes further here and shows how to break this question down and revolutionize your blog writing. By creating a blog with real value that affects change in people’s minds and lives you can be sure of creating an epic blog that will far surpass your expectations.