Et Scribis

Content and Copy

Top 5 Tips to Building a Successful Blog

blogging-tipsTo the general (non-blogging) public there is a general sense that successful bloggers have t made: they work when and where they want to, are free to create their own content without having to worry about what their boss will say and all they do is write a few hundred words now and then. Sounds good, right? If you’ve ever blogged on a consistent basis before you know just how wrong (if well-meaning) this impression is.

Blogging is hard work whether it is being done personally or for professional purposes. But, with some self-discipline and good time management skills almost anyone with basic writing ability and an understanding of their audience will see an increase in traffic, site and author authority and all of the attendant benefits that come with having a quality niche blog. So, what are these five tips to blogging success anyway?

5 Tips for Creating a Successful Blog

Before we give you the goods we want to give credit where credit is due to a recent post on Copyblogger entitled 35 Blogging Tips to Woo Readers and Win Business. It is an amazingly well-written post with a wealth of great pointers and advice so do yourself a favor and read it when you have the chance. Still, our purpose here is to give you a sort of crib sheet for building your blog and 5 points are a lot easier to remember than almost three dozen. So, without  further ado, here they are:

1. Decide upon a posting schedule and commit to it. Come hell or highwater you need to stick to a schedule once you have decided upon it. In blogging, frequency seems to generate more traffic although the same studies suggest that length of post increases engagement. You need to decide what your reasons for blogging are and then choose accordingly.

2. Maintain a list of post ideas. Whether you do in notebook, send yourself emails or simply write the headlines off posts and save them as drafts to work on later this is one proven strategy to overcome writer’s block.

3. Keep up on niche or industry news. Subscribe to blogs, newsletters and magazines in your niche and read them daily. Actually become an expert in your field, don’t just try to ffake (people have amazing BS-meters and will write you off if they don’t feel you know what you’re taking about). Don’t try to take the easy, give your readers something of value and the rest should take care of itself.

4. Write “spare” posts. When you have an unexpected life event (the kids are sick, your computer dies) having spareposts at the ready will help you keep your schedule. Better yet, make writing spre posts part of your schedule and you will never be at a losss regardless of what life throws at you.

5. Quote the experts and use industry jargon. By quoting leaders in your field and using industry-speak you wil show your readers that you’re an expert in the field and your content is both valuable and trustworthy.

Like we said at the top, blogging is hard work but can deliver amazing benefits when done well. Follow the tips above and stay passionate, informed and committed and you won’t regret it.

If you’re interested in building or maintaining your blog but just don’t have the time to do so, contact me for a quick consultation and we can have you up and running in no time.




About Michael Rickicki

I am a freelance writer, translator, social media manager and co-owner of a mid-sized automotive accessories manufacturer and retailer in Brooklyn.

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