Content and Copy
Although there are other platforms that have been getting a lot of press lately the two, undisputed kings (or queens if you like) of the blogosphere are WordPress.com and Blogger. Both of these platforms offer users a relatively straightforward user experience and are, most importantly, free to use. So, what is the difference between them? Is one better than the other? Let’s take a quick look at the features, benefits and drawbacks of each platform and see if we can make some sense of it.
WordPress is probably the most well-loved of blogging platforms out there due to its simplicity, ease of use and the seemingly endless variety of themes and customization options. WordPress exemplifies the best of CMS or Content Management Systems in that it lets users create a full-fledge website with static pages, a blog with updated posts or a hybrid of the two (which is what we do at Et Scribis in case you were wondering). You may have noticed that I added the .com at the end of the sub-heading and I did this for good reason. You see, WordPress is available free of charge when you use the hosted version at www.wordpress.com. Another hugely popular version of WordPress (and one that most online marketers and hucksters love to use) is http://www.wordpress.org which requires you to host your blog yourself. At present we’ll just mention it and move on but it should be enough to say that this option is not free.
When you sign up for a free WordPress.com account you get the following rght out of the box:
Blogger is also completely free and is owned by Google which is what makes it the juggernaut it is. Truth be told, if it didn’t have the power and reach of the big G behind it there would simply between no contest and WordPress would win hands down as a more streamlined and user-friendly CMS. As with all things Google, you need to start an account to set up your blog which is then connected to your Gmail,YouTube, Google+ and thousands of other Google applications. This is a mixed blessing because you can easily syndicate (the online version of sharing) your content and posts with others. Perhaps the biggest difference betweeen WP.com and Blogger though is the fact that you can monetize your blog by running AdWords through Google’s AdSense–something which is explicitly forbidden in WordPress.coom’s Terms of Service. his fact alone is really the litmus tesst for any blog and will often clue in the reader about what they should expect to see.
As you can see, making the decision between WordPress.com and Blogger is really about the way that you would like to use your blog. If you’re someone who wants to make a passive income by running ads on your blog then you will need to choose Blogger (WordPress supposedly offers a similar service to bloggers but only for very high traffic blogs). If, however, your blog is intended to provide a service or is part of an ecommerce site, WordPress is the clear choice.