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Content and Copy

How Often Should You Post?

When it comes to blogging the question of how frequently to post is probably the single most common dilemma faced by any blogger. The reason for this is simple: a blog is one of the best and easiest ways to add quality content to a site as well as providing a way to engage with your site’s visitors. In short, having a blog on your site is just good SEO and a regularly updated blog can do a lot for your visibility in the SERPs.

What Kind of Blog Do You Have?

And, yet, like everything else, there is no one-size-fits-all solution to thhow-often-to-bloge quandary. You see, before you decide to post thrice daily you need to identify the type of blog you are writing as well as understand the audience you’re writing for. In essence, there are three main types of blogs which can be roughly categorized as follows:

      1. A corporate blog
      2. A personal blog
      3. A blog that is part of your website

Once you have identified your blog0-type (I don’t think that was a word before but we’re coining the term today), there are some simple rules of thumb you can follow to decide what the best posting strategy may be.

Posting for a Corporate Blog

Of all of the blogo-types, corporate blogs may require the least number of posts per day, month or year. Often corporate blogs are meant solely to share company information and can go for months at a time without requiring refreshed content. Suffice it to say that most companies that host these blogs are not primarily online ventures and make most of their money from durable goods.

Personal Blogs

The term “personal blog” is ind of a misnomer but there doesn’t seem to be a better term at this time. Personal blogs usually have the sole purpose of providing extra income to the blogger and, as a result, should be updated as frequently as time and content allow.  According to Bill Hartzer, while working with a company for his SEO consulting business, h found that shorter posts of about 300 to 350 words raised traffic, especially when they were posted frequently. Interestingly enough, longer posts (around 700 words) produced higher engagement but less traffic.

An Ancillary Blog

Yeah, I know, big word alert. Anyway, if your blog is part of your site you may want to adopt a daily or thrice weekly posting approach. In this case, you probably aren’t seeking ad revenue from your blog so the key feature of your posts should be quality content that engages visitors. Taing a cue from Bill Hartzer’s anecdotal evidence, it would seem that longer posts that offer more value to your visitors and would serve as potential link bait are the best strategy for blogs that are only part of a site.

I hope we’ve given you some direction in the seemingly eternal struggle to figure how often to post but before we hit 700 words we’re going to call it quits.



About Michael Rickicki

I am a freelance writer, translator, social media manager and co-owner of a mid-sized automotive accessories manufacturer and retailer in Brooklyn.

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