Et Scribis

Content and Copy

Google Authorship (The Lost Post)

The writing was on the wall and now it has happened: Google has axed authorship functionality and will stop showing authorship results in Google Search. It also means that the big … Continue reading

August 30, 2014 · Leave a comment

Google Authorship: Dead But Not Forgotten

By now you’ve heard the news: Google Authorship is dead. After three brief but glorious years the Big G has pulled the plug on the experiment that was Google Authorship … Continue reading

August 30, 2014 · Leave a comment

LinkedIn’s Not So New Publishing Platform: A Content Creator’s Dream

LinkedIn is changing and looks to be coming into its own as a social network. It’s Q2 profits are up, its user base is growing and, best of all, it … Continue reading

August 4, 2014 · Leave a comment

Got Old Content? You May Be Sitting On A Gold Mine

If you’ve been in the business of content marketing, blogging or SEM for any amount of time you have posts, videos and other various and sundry content scattered throughout the interweb … Continue reading

August 1, 2014 · Leave a comment

Typography Matters: Harness the Power of Web Fonts

Believe it or not the font (or more accurately, typeface) you use in your email, website or blog post can mean the difference between gaining new followers, readers or customers … Continue reading

July 19, 2014 · 1 Comment

The Dirty Little Secret of Proofreading Software

If you write copy or blog for a living the issue of proofreading has surely raised its ugly little head on more than one occasion. In fact, finding a cheap … Continue reading

July 14, 2014 · Leave a comment

Writer’s Block? Try These 3 Content Discovery Tools

Writer’s block is a fact of life for those of us who rely on our own initiative and inspiration to produce new, relevant and (we hope) engaging content on a … Continue reading

July 11, 2014 · Leave a comment
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