Et Scribis

Content and Copy

Typography Matters: Harness the Power of Web Fonts

Believe it or not the font (or more accurately, typeface) you use in your email, website or blog post can mean the difference between gaining new followers, readers or customers … Continue reading

July 19, 2014 · 1 Comment

The Dirty Little Secret of Proofreading Software

If you write copy or blog for a living the issue of proofreading has surely raised its ugly little head on more than one occasion. In fact, finding a cheap … Continue reading

July 14, 2014 · Leave a comment

Writer’s Block? Try These 3 Content Discovery Tools

Writer’s block is a fact of life for those of us who rely on our own initiative and inspiration to produce new, relevant and (we hope) engaging content on a … Continue reading

July 11, 2014 · Leave a comment

3 Features of a Highly Effective Headline

When it comes to written content no single element that plays a more important role in turning prospects into subscribers or customers than the headline.  As a result of the … Continue reading

July 9, 2014 · 1 Comment

How to Find and Use Images to Boost Your Traffic

Writing a blog that people actually want to read is a lot of hard and often thankless work in an age where most Americans have an attention span of about eight … Continue reading

July 8, 2014 · 1 Comment

The Secret of Writing Well: Readability

Why is it that some blogs and articles get read and shared while others are just ignored and get lost in the shuffle? The answer is simple. Readability. It doesn’t matter … Continue reading

July 7, 2014 · 4 Comments

Harness the Secret of Great Headline Writing

If you’re new to the business of copy and content writing it’s a safe bet that you haven’t heard of swipe files-a kind of open secret in the industry that … Continue reading

June 26, 2014 · Leave a comment

Power Your Content with Images

Good writing should be able to convey information and persuade readers to act on its merits alone but there is simply no denying that the right kind of images do … Continue reading

June 25, 2014 · 1 Comment

VAKOG – Ugly Acronym, Great Advice

If you’re like me you have spent countless hours racking your brain trying to come up with ways to describe and, dare I say sell, products and services that don’t … Continue reading

June 19, 2014 · 2 Comments

So You Think You Know How to Write?

Do you think writing and sales have nothing to do with one another? For a long time I suffered under this delusion and thought writing was a noble profession far removed from the … Continue reading

June 17, 2014 · Leave a comment
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