Et Scribis

Content and Copy

The Secret to Using Tumblr Well

Tumblr has become one of the most popular blogging platforms out there in the space of a few scant years-which is pretty much the speed at which everything seems to happen … Continue reading

July 22, 2014 · 5 Comments

The Secret of Colors – Using Psychology to Boost Conversions

You may have thought you’d covered all of your bases when you planned your most recent newsletter or email blast. You took the time to craft an awesome headline, source great … Continue reading

July 21, 2014 · Leave a comment

5 Conversion Killers You Need to Ax from Your Emails

If you’re in business in the 21st Century it goes without saying that you have a list of customers or prospects (no matter how big or small) that you send emails … Continue reading

July 20, 2014 · Leave a comment

Typography Matters: Harness the Power of Web Fonts

Believe it or not the font (or more accurately, typeface) you use in your email, website or blog post can mean the difference between gaining new followers, readers or customers … Continue reading

July 19, 2014 · 1 Comment

3 Ways to Find Blog Inspiration from Social Media

Are you looking for new topics to post about on your blog? Do you feel as if you tried all of your regular sources for inspiration and still come up … Continue reading

July 18, 2014 · 2 Comments

How to Tag a Blog Post

As bloggers we face a dilemma which is unique to blogging platforms: how to effectively tag and categorize our posts. Unlike traditional HTML-based websites (and especially those that skew towards … Continue reading

July 17, 2014 · Leave a comment

Six Quick Questions to Finetune Your Facebook Page

It should be pretty obvious by now that having a presence on the major social networks is a must for any freelancer or entrepreneur and although there may be some … Continue reading

July 16, 2014 · Leave a comment

Keyword Density and You

Yesterday, we briefly touched upon the topic of SEO and although we didn’t really get into too much detail you should now have a little better of an understanding of … Continue reading

July 15, 2014 · Leave a comment

The Dirty Little Secret of Proofreading Software

If you write copy or blog for a living the issue of proofreading has surely raised its ugly little head on more than one occasion. In fact, finding a cheap … Continue reading

July 14, 2014 · Leave a comment
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