Et Scribis

Content and Copy

Instagram versus Vine: Which Is Better for Business?

At my day job (actually it’s pretty much my every-waking-moment job ) we’ve been spending a lot of time developing our strategy and increasing our presence on a variety of … Continue reading

July 30, 2014 · Leave a comment

Blue Monday? Cheer Up, You Have More Readers Than You Know

Monday morning got you down? Are you feeling overwhelmed and a little bit hopeless about trying to come up with another great post that will only get shared with a … Continue reading

July 28, 2014 · Leave a comment

Writing High-Traffic Posts: Using Quicksprout to Find Post Ideas

Chances are that if you’re reading this blog you’ve either been in the game for some time or are seriously considering starting a blog of your own. Regardless whether you … Continue reading

July 26, 2014 · Leave a comment

What’s the Best Time to Post?

If you’re like most of us, you probably haven’t given much thought to the time of day that you publish your posts (and if you do you’re way ahead of … Continue reading

July 24, 2014 · Leave a comment

3 Ways to Add Animated GIFs to Your Content

  As promised, I’m going to do a quick rundown today on the whole animated GIF thing and review three ways of creating them to use in your content. But … Continue reading

July 23, 2014 · Leave a comment

The Secret to Using Tumblr Well

Tumblr has become one of the most popular blogging platforms out there in the space of a few scant years-which is pretty much the speed at which everything seems to happen … Continue reading

July 22, 2014 · 5 Comments

The Secret of Colors – Using Psychology to Boost Conversions

You may have thought you’d covered all of your bases when you planned your most recent newsletter or email blast. You took the time to craft an awesome headline, source great … Continue reading

July 21, 2014 · Leave a comment

5 Conversion Killers You Need to Ax from Your Emails

If you’re in business in the 21st Century it goes without saying that you have a list of customers or prospects (no matter how big or small) that you send emails … Continue reading

July 20, 2014 · Leave a comment

Typography Matters: Harness the Power of Web Fonts

Believe it or not the font (or more accurately, typeface) you use in your email, website or blog post can mean the difference between gaining new followers, readers or customers … Continue reading

July 19, 2014 · 1 Comment
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